What do you do to help me achieve that success? I tell you what success looks like for my company. Let’s pretend I’m an executive who you work with. One, what is the problem you need us to solve? Two, what does success look like for you? Our research then helps us put objectives in place to answer the questions. It starts by asking our clients two questions.

We want to do more than just get our clients in the headlines or develop marketing collateral. Our focus is to work with our clients to develop communication strategies that achieve measurable outcomes. “research-based planning brand development marketing content development video production internal communications public, media and community relations.” What is the focus of Kane Communications Group? Seems like your capabilities include a wide range as stated on your website …. It is a company’s relationship with the public or that company’s key customers, whether a corporation, government body, or nonprofit enterprise. My first question laid the subject on the line. Through a low-key, sincere manner, Kimberly comes on friendly and disarming, and she is eager to discuss her work. We met at Fiddleheads in the downtown BMO building. Kimberly is a former television journalist for WTMJ, Channel 4. If you run a public relations firm, what are the challenges? For answers, I turned to Kimberly Kane, President of Kane Communications Group, one of the more successful PR firms in Milwaukee and Racine. Women now make up nearly half of employees, and people of color are climbing the organizational ladder.

In the last few generations, the business and government climate has changed drastically. Public relations has never been more important. Selling a product or service to satisfy customers can get complicated. We all are now driven by a swirl of social media connection including complaints and demands. Buzz words include gender, equity, diversity, compensation, working conditions and motivation. They also want to know what their employees want. Their leaders want to know what their customers want and how to communicate with them. In this world of chattering social media, businesses and organizations are on alert.

Flash flash revolution